Design a brand system and collateral for an upcoming festival, utilizing different print and digital platforms and media. Require translating design into the real world and learning to work with production vendors.
To celebrate California's legalization of recreational cannabis! The word "HighFive" introduces a gesture of celebration and also associates the high of cannabis. There will be 5 days festival to encourage everyone to join and 5 sections from learning zone, creativity zone, smoking zone, edible village zone to concert. The goal of this project is to give everyone a live cannabis experiences featuring cannabis entertainment and so much more! People come to smoke, paint and share their experiences as you relax, laugh, and engage with others in the community. The only thing to be concerned about is having a great time.